What are you featuring in your windows and front zone displays right now? Have you restyled them to reflect the season and provide fresh inspiration - or are you waiting for new merchandise to arrive? It's very simple to refresh existing merchandise to look new and appealing to customers.
It's important to get a fresh start after the holidays - your customers will be coming in with gift cards, gift certs, and money they received, and they deserve to see fresh new ideas. Inspiring them to buy what you offer can be as simple as taking what you already have and combining it in a new way to reflect the season.
The display shown in the photo above features white Vietri pottery, along with gorgeous brown linens, whimsical dotted glassware, and of course a lovely wine. It's a perfect mix for this 'bridge' season of late winter - early spring. Simple, contemporary, classic, and warmth of color & textures draw the customer in. Huge bare branches bring nature inside - you could even hang crystals (or leftover snowflake holiday ornaments) from the branches to add movement and sparkle to the display.
Most of the products shown here were in displays in the store for the Holidays - the white Vietri was paired with red linens and snowflakes. The brown linens were displayed with brown pottery and pinecones. Combining them creates a fabulous new look, inspires your customers, AND saves you money. Go out on your sales floor and look at the components you already have - what possibilities exist to rethink, restyle, and sell them at full price right now?
Image Credit: Taken by DWK 2007; courtesy of Columbia Winery 
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