I received an email from www.pantone.com, announcing the release of the 2009 color forecasts. The books of colors and inspiration they put together are absolutely stunning, as you can see above. Pantone is the international standard for color - their reference system lets you order fabric, paint, solid surfaces, flooring, and neon tubing that match perfectly by using their system. Amazing! Color is their biz, but it was really the verbiage they used that caught my eye:
'Consumers will continue to be more thoughtful than ever before about what they are buying and the impact their choices will make on the world around them. With eco-awareness a resounding theme, key words are often the "re" words - recycle, reuse, repurpose. At the same time, there continues to be the need to relax, rewind, renew and hopefully, refurbish.'
And right there would be the driving principle behind most of my visual merchandising and store design advice: utilize the concepts behind all of those words up there, with the addition of rethink, redefine, and restyle. Use color, use paint, use imagination. Reuse everything you can get your hands on to make your store visual impact fresh, new, and YOU. Don't use more of our Earth's valuable resources.
It's Hip to Be Green...and I don't mean the color green!!! (Though Chartreuse will always be one of my faves, no matter what the 'experts' say)
More information on color forecasts for fall & winter 2008-9 can be found at Fashion Trendsetter, here: http://www.fashiontrendsetter.com/content/color_trends/2008/Stahl-Color-Forecast-Autumn-Winter-2009-10.html; and here: http://www.fashiontrendsetter.com/content/color_trends/2008/TFL-Color-Trends-Autumn-Winter-2009.html; and for spring & summer 2009, go here: http://www.fashiontrendsetter.com/content/color_trends/2008/TFL-Color-Trends-Spring-Summer-2009.html
Image Credits: Pantone Color Insititute www.pantone.com
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