When I talk about brand image, I tell you to 'tell your story' through the use of coordinated visual presentation. I've gone so far as to say don't be kitschy or cute. However, in some cases, that is exactly what you should do. Case in point: This espresso stand near Seattle.
There is a sea of thousands of shed-like boxes sitting roadside in our state, all espresso stands advertising 'the best mocha' or '$2.00 lattes everyday' or even bikini-clad baristas (don't get me started as to what story THAT is telling....).
This one certainly stands out from the crowd, don't you think? The coffee pot shape, art-deco style and retro vibe (not to mention bright neon lights at 5 AM) are impossible to ignore. There is no doubt as to their product, or that they tend to details in their business. I've never seen this place without a huge lineup of cars in the drive thru - it's busy all day long, even though it is not located in a high-traffic area.
I can't think of a more perfect example of how having an engaging visual presence & personality is of benefit to your business... or of how sometimes, whimsy and kitsch are just the thing your business needs for a little perk up!
This one certainly stands out from the crowd, don't you think? The coffee pot shape, art-deco style and retro vibe (not to mention bright neon lights at 5 AM) are impossible to ignore. There is no doubt as to their product, or that they tend to details in their business. I've never seen this place without a huge lineup of cars in the drive thru - it's busy all day long, even though it is not located in a high-traffic area.
I can't think of a more perfect example of how having an engaging visual presence & personality is of benefit to your business... or of how sometimes, whimsy and kitsch are just the thing your business needs for a little perk up!
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