Early yesterday morning and late last night, I worked on new product displays at Poppyseeds. Temps here in the Seattle area have been in the high 90's all week, so we are all making adjustments to how and when we work each day.
This might seem like a strange time to choose to restyle retail displays, but it was just time for a change... the existing look had been there for two months, and that's just too long! Variety is needed each month to keep customers interested and returning. The photos above show the final product: a sunny, bright, cheerful mid-summer look as soon as you enter this darling boutique.
Another reason for the change was that new product had also arrived, so it was time to feature it in the front room. In a small shop, when you move one item, it affects everything else. The product that was here was relocated to another room - which meant that everything in that room had to be rearranged as well, to accommodate the merchandise. It's like lining up dominoes and watching them fall! I'm not sure if it's an 'official' industry term, but 'Domino Effect' certainly applies here...
So, I'd like to know: how often do you change the displays in your store? Windows? Front of Store/Entry? Interiors? Point of Purchase? Have things been the same for longer than a month? Two months? THREE months? Hey, folks, retail is change! If we never brought in new products, we'd be outta' business. Same is true with displays - you have to mix it up, move it around, make it fresh & new to stop your customers in their tracks. Otherwise, they just walk on past, thinking 'Been there, seen that.' Yes, it's work... it's time... it's effort..... but it's a foolproof way to increase customer awareness of what you offer. Isn't that worth it?!
To see the Before and After of this room, PLUS where the 'Before' product ended up in a new room and new display, check out the slideshow below... the first pink & black GLAM look is the Before, the aqua & orange is the After, and then the pink & black moves to a new location in the last photos.
If you are in the Seattle area, stop by Poppyseeds this weekend for the Furniture Fair event, running in conjunction with the Stanwood-Camano Community Fair. You'll find lots of furniture & home decor available direct from local designers, under a tent in the parking lot from Friday through Sunday, 10 AM to 5 PM.
It's easy to find: Located between Marysville and Mt. Vernon. Exit 212 from I-5, East onto Hwy 532 and 6 miles East to Stanwood. Poppyseeds is located at 26915-98th Drive NW Stanwood, Washington, on the right side of Hwy. 532 next to John L. Scott Realty (and just past Starbucks!) 360.629.73339
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